MULTI-CHANNEL
CONTENT
THE HOME DEPOT
Working for The Home Depot, I used all of my creative skills (which I loved!) and learned a few more. While 90% of my role was copywriting for radio, video, social media, and more, the other 10% of my job included graphic design, editing, some producing, and even a little voiceover work!
SHOWING COOPED-UP DOERS
HOW WE DO
In light of the COVID-19 pandemic – during which minorities had been hit hardest – The Home Depot needed a way to reach and reassure the African American community.
I came up with How We Do, a platform to share experiences and solutions for staying safe while celebrating the pride prevalent in the Black community.
Our team developed a campaign of how-to videos led by Black Doer influencers, inspiring our community to transform their homes into havens.
THE HOME DEPOT
ON THE RADIO
One of the very first things I worked on for The Home Depot was radio. Not only did I write scripts, I produced some of my work, as well! Learning the ins and outs of radio, being in the studio, working with audio engineers – it was one of my favorite roles.
All told, I wrote about 30 spots for a variety of promotions, including live reads for Willie Moore, Jr., which were featured on urban stations.
AS SEEN ON SOCIAL
I also wrote copy for original and media partnership content, like social posts, digital ads, and lower thirds for interior designer Nikki Chu and her Aspire TV show Unboxed.
Summertime = the perfect time to totally refresh your space. This season is all about revival and transformation. Keep that energy with décor from @homedepot. From art and accents to rugs and bedding, #HomeDepot has everything you need to revamp your room.
The holidays are calling! So how about a brand-new look to ring in the season? Jewel tones, gold accents, and floral features make for a luxurious holiday revamp - with décor from @HomeDepot. From unique ornaments to chic tableware, #HomeDepot has it all.