SOCIAL CONTENT
MARRIOTT BONVOY
I joined Marriott Bonvoy right after the Monks social AOR team successfully pivoted the brand’s strategy. Now, they needed to solidify Marriott Bonvoy’s voice on social media.
We made Marriott Bonvoy a concierge that put travel more within reach for its fans, followers, and future members. As senior copywriter, I collaborated, concepted, and created content that was socially and culturally relevant while maintaining brand integrity.
Check out the incredible results in our 2024 sizzle video (right).
MAKING TRAVEL FEEL BOTH
ASPIRATIONAL AND ACCESSIBLE
It’s easy to feel FOMO when scrolling through your feeds (or writing for a travel brand). It was our jobs to close the gap between Marriott Bonvoy’s followers and their travel aspirations.
We did so by creating relatable, social-forward content that tapped into trends, current events, online convos, and more.
1.4M
6,702
207
Whether it's after a day of ziplining, museuming, or basking, what are your go-to amenities for winding down when you travel?
1.5M
25.5K
2,558
When you wake up and it wasn't a dream – you're really in paradise. 😍
1,156
20
187
Views that make you pause. And maybe post. On which rooftop would you watch the sunset?
1,076
27
117
When you work remotely, the whole world is your office. 😌
1.2M
5,007
485
St. Lucia is where lush adventure meets a touch of luxury. Immerse yourself in indulgent island life.
1.1M
10.2K
837
Whether you need a field to frolic, a hill to hike, or a park to picnic, find the perfect place to ground yourself.
799
18
168
My big three: travel sun, travel moon, travel rising.
1.2M
22.5K
1,221
This. Is. Happening. 😱 Meet Lewis Hamilton – @Mercedes-AMG F1 driver – with our next 1 Point Drop on 6/26. 🏁
7.7M
18.8K
1,503
Who's ready for a Texas-sized good time? 👑 Check out all the COWBOY CARTER TOUR #MarriottBonvoyMoments and sweepstakes dropping at the link in our bio. Then grab your hoops, spurs, and boots to gear up for the tour. 🤠
40.7K
453
21
Eat hotdogs AND earn points with Uber? Best. 4th of July. Ever.
PROMOS & PARTNERSHIPS
I concepted content that tied in cultural moments and tied brands together for many of Marriott Bonvoy's partnerships (Uber, Mercedes-AMG PETRONAS F1, Manchester United F.C.), programs (Marriott Bonvoy Moments), and promotions.
EXPANDING BEYOND
MARRIOTT BONVOY
I also concepted and wrote social content for brands within Marriott International's global portfolio, including Westin, Sheraton, Courtyard, and Marriott Hotels.
courtyardhotels Raise your hand if the only time you wake up before 8 AM is on a business trip. 🙋
sheratonhotels When you say, “This summer was a movie,” and mean it.
westinhotels Days like this make it all worth it. 😌
westinhotels A moment of zen at @westinbali.
sheratonhotels Work trip, but make it Texas.
marriotthotels Summer’s not over yet! Squeeze in one last vacay full of play before school starts.
courtyardhotels Your next destination is calling, answer for a getaway.
A FINAL FEW FAVORITES
3,280
40
98
Pink goes good with green, don't you think? 🧙♀️👸
47.1K
537
101
Which Greek island is calling to you? Drop your favorite in the comments. 👇
42K
471
34
For the French-loving foodie, no restaurant is too far for a good meal. 🍽️ Take the Métro, go for a walk, or hop on a bike to indulge at Le Pigalle.
Have an eye for the arts? 🧑🎨 We have properties all around the world that are home to so many masterpieces, you’d think you were staying in a museum. Check out these art-forward hotels guaranteed to spark your inner collector.
274
18
43
Pick the peak that piques your curiosity. 👇 Use AI search by Homes & Villas by Marriott to find a property that perfectly fits your needs (and your vibe).
1.4M
4,154
281
Don't be embarrassed – you can still have an incredible trip (just not in Austria).
For the Insiders who fancy a vacation to the Greek isles, the new JW Marriott Crete Resort & Spa is the perfect place for the culturally curious. And if that won’t convince you, this itinerary just might.
29.5K
414
12
Looking for the perfect place to play? Costa Rica is full of adventure. Grab your slice of Pura Vida with Marriott Bonvoy Tours & Activities.