THE MAN WITH A VAN
The 1999 Arizona Diamondbacks logo. Cursive. A van. A K and a D. A name change.
A whole bunch of creative considerations kickstarted the brand identity for Kadeem's Courier Services. My mission? Package them all up in a way that made the most sense for the client and his business.
BRAND IDENTITY
I created a stripped-down badge logo that combined the creative ideas that worked best together. I designed a van icon with speed lines to emphasize KCS' quick service and matched its weight to a monoline script font. Then I tied it all together with an abstract "road."
Making his logo fit for a van, an ad, or even an embroidered polo.
NOW WE'RE DRIVING WITH GAS
"IT'S PERFECT! I LOVE IT!"
One of Kadeem's requests was a black and silver color palette. So I also designed a business card mockup to show him how he could incorporate actual metallics into his collateral.