BACK TO COLLEGE
Complete Florida, an initiative created by the Florida state legislature, helps adults who have some college under their belts go back to finish their degrees. The latest iteration of work was focused on a cultivated set of talking points: the free service, personal coaches, convenience, accelerated degree programs, in-demand careers, and a wide range of online programs.
DIGITAL, PRINT & STRATEGY
Complete Florida's original landing pages suffered from too many words and too few conversions. So I stripped them down, pulled out the campaigns' main talking points, and highlighted a couple of key quotes to help give the pages some breathing room.
FINDING SOMEWHERE TO LAND
MOTION GRAPHIC VIDEO SERIES
Complete Florida requested a versatile three-video series that they could use for social media, recruiting new adult students, reaching civic leaders, and more. I wrote the scripts – based on the main talking points – and worked with a designer to develop the visual concepts.
Here's one of them!
GETTING BUSINESSES ON BOARD
Complete Florida partnered with businesses that wanted their employees to finish their degrees and, in turn, pursue better opportunities and brighten up their lives. So I wrote – and helped develop the visual design for – a suite of materials for Complete Florida's partners to reach out and urge their employees to apply.
A LITTLE BIT OF DIGITAL
I also wrote digital display and mobile ads for the latest run of Complete Florida's digital campaign, which led to the landing pages you saw above.
