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A REASON TO SMILE
The big brain behind BondsCom Entertainment, a budding comedy production company, wanted a logo that included a smile. And it had to be a balanced combo of edge and levity – nothing too corny and nothing that took itself too seriously.
BRAND IDENTITY
TURN THAT FROWN UPSIDE DOWN
After sketching out "BondsCom," I realized the M could double as the smiling eyes of a cheery face. Another light bulb: Tilt the M-smiley combo and you have an homage to Grecian theatre's comedy mask!
A DASH OF CONFETTI TO TOP IT ALL OFF
Feeling inspired by the smile, I created a pattern that touched on the joviality (and celebration) of comedy. Then I showed the potential of how all of these elements – from the logo to the pattern – could come together in something like a poster.
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